Long before the term "lifestyle brand" entered the lexicon, Barbara Hulanicki was creating immersive worlds that blended art, fashion, illustration, interiors, and fantasy into a singular cultural experience.

Twiggy, Bowie and Yoko were regulars, and Freddie Mercury met his girlfriend and partner Mary Austin while she was a shopgirl there. "[Freddie] was so very clever. He told me to get the roof garden [at the final Biba store] restricted so nobody could touch it. He was really thinking," Hulanicki recalls.