Barbara Hulanicki OBE, founder of the iconic London boutique Biba, helped define the visual culture of the 1960s and 1970s through fashion, illustration, interiors, and retail design. This article explores Hulanicki’s influence on modern lifestyle branding, Swinging London, fashion illustration, and contemporary visual culture, with original fashion illustration available through Conde Contemporary in Natchez, Mississippi.

Twiggy, Bowie and Yoko were regulars, and Freddie Mercury met his girlfriend and partner Mary Austin while she was a shopgirl there. "[Freddie] was so very clever. He told me to get the roof garden [at the final Biba store] restricted so nobody could touch it. He was really thinking," Hulanicki recalls.