Barbara Hulanicki, Biba, and the Birth of the Lifestyle Brand

Barbara Hulanicki OBE, founder of the iconic London boutique Biba, helped define the visual culture of the 1960s and 1970s through fashion, illustration, interiors, and retail design. This article explores Hulanicki’s influence on modern lifestyle branding, Swinging London, fashion illustration, and contemporary visual culture, with original fashion illustration available through Conde Contemporary in Natchez, Mississippi.